Invest in search marketing.

Our final tip to accelerating your ecommerce store growth is to invest in search marketing. We started off this blog talking about creating a blog that drives organic traffic and yes, that is one way to invest in organic, but there are others. Learn all you can about SEO and keyword-specific industry topics that you are in before you launch your shop.

If you are going to be using a platform such as Amazon, you’re going to have to learn how Amazon ranks their products as well, which means you’ll have to do some digging into keywords specific to your industry on Amazon. If you don’t know the first thing about search marketing, don’t panic. There are many industry experts who can provide a comprehensive search marketing strategy specific to your store and industry keywords.

If you are looking to hire an SEO or search marketing expert, here are a few quick tips:
  • Ask about the software tools they use and why (great SEO experts have a variety of tools that can cost thousands of dollars per month)
  • Ask for some case studies and reports
  • Don’t believe the hype! Nobody can guarantee a #1 ranking on Amazon or Google. If someone tells you that, run.
  • Don’t hire anyone that uses black hat strategies — gone are the days of keywords stuffing, and fake backlinking!
  • Get them to discuss metrics and data. What do they track? What will they track for you?

Hiring an SEO expert can be a big win for your ecommerce store if you find the right person or agency. Don’t be fooled into a high retainer monthly with little data, no metrics and fake promises! There are a lot of SEO experts out there that do the hard work of getting your store ranked, and know that although organic traffic might take some time (even a year or more) to generate, the ROI is far higher than continually paying for AdWords.

FAQ: Frequently Asked Questions: Ecommerce

How much do ecommerce websites make?

It really depends on your product, marketing and niche but on average a new ecommerce company can make around $39,000 in their first month of business and can grow that income from there.

How can I get rich from ecommerce?

1. Create a blog that drives traffic. … 2. Invest in a good PIM software solution. … 3. Use shopping ads from the start. … 4. Get your products on as many channels as possible. … 5. The more you automate your processes, the faster you’ll grow. … 6. Invest in the right software from the start. … 7. Invest in search marketing. 8. Invest in a good landing page builder with analytics to track what’s working, what’s not.

Is ecommerce still profitable today?

Yes, ecommerce is still very profitable if you know what to do right from the start and implement that plan. There is still a lot of growth in these markets as buyers are still shifting from offline purchasers to digital buyers.

How do I start an ecommerce business with little to no money?

1. Find a product you want to sell. Often niche products work best. 2. Build a business plan and model. 3. Build an ecommerce store and website to ‘sell’ your product (minimal cost). 4. Upload your products and start selling. 5. Invest any profits you get right back into the business to start marketing, investing in ads, optimizing your landing pages.

Some Final Thoughts on Ecommerce

There are many ways you can grow your online store, it just takes time, energy and money. There are no shortcuts, but the payouts can be worth it. The market opportunities are still huge, so don’t despair. If you have a killer product and are willing to put some serious effort into your store, the possibilities are endless.

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